This interactive campaign combined real-time editing, color-correction, and filming,
turning this Reddit thread into an active experience.
turning this Reddit thread into an active experience.
"We hired a Scotsman to yell at the ocean" Reddit Post
Color Correction
Part of the job involved transforming the sunny beach of El Matador, California into a overcast Scotland shore. During the shoot, footage was colored in real time while conditions changed on the shoot location.